Write Emails That Adapt to Each Subscriber

A practical Kit personalization code resource for creators who want relevance, trust, and better engagement — without blasting everyone the same thing.

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    Core Personalization

    The essential liquid code you’ll reach for over and over — dynamic values that make emails feel written for one person.

    Smart Fallbacks

    Clean, safe defaults that prevent broken greetings or awkward blanks so every email reads naturally, no matter what data you have.

    Conditional Content

    Simple logic that changes what subscribers see to help you surface the right message at the right time.